From Monopoly to Modernization – Finland’s New Gaming License Regulations

Finland has long been known for its robust gambling industry, with a rich history of casinos, lotteries, and sports betting. However, in recent years, the Finnish government has been working on significant changes to the gaming license regulations to modernize the industry, protect players, and generate additional revenue. In this article, we will delve into the upcoming changes in Finland’s gaming license landscape and what they mean for both operators and players.

The Shift Towards a Unified Licensing System

One of the most noteworthy changes is the shift from a fragmented licensing system to a unified one. Currently, Finland has multiple state-owned entities responsible for different forms of gambling, including Veikkaus for lottery and sports betting and RAY for casino gaming. The new legislation aims to combine these entities into a single, comprehensive licensing framework.

This shift towards a unified licensing system is intended to streamline operations, increase efficiency, and reduce bureaucracy. By centralizing oversight, the government hopes to enhance its ability to regulate the industry effectively.

Greater Player Protection

The forthcoming changes also prioritize player protection. Stricter responsible gambling measures will be implemented to combat problem gambling. Operators will be required to invest more in player safety, including monitoring player behaviour for signs of addiction and providing resources for those in need of assistance.

Additionally, the government will establish a national self-exclusion program, allowing players to exclude themselves from all licensed gambling operators in Finland. This move aims to provide individuals with a powerful tool to manage their gambling habits.

Introducing New Licensing Categories

Under the new regulations, Finland will introduce new licensing categories, including online casinos and online poker. This expansion will open the market to private operators, ending the monopoly currently held by state-owned companies. Private operators will be able to apply for licenses to offer a wide range of gambling services, subject to stringent regulations.

Stricter Advertising Rules

To prevent excessive advertising, especially targeting vulnerable individuals, the Finnish government will impose stricter rules on gambling advertisements. These rules will include limitations on advertising content and placement, ensuring that marketing does not encourage excessive gambling.

Enhanced Taxation

The updated regulations will also bring changes to taxation. Operators will face a new, tiered tax system based on their gross gaming revenue. While this might increase the financial burden for operators, it is expected to provide additional revenue for the government.


The upcoming changes in Finland’s gaming license regulations represent a significant overhaul of the country’s gambling industry. The shift towards a unified licensing system, greater player protection, the introduction of new licensing categories, stricter advertising rules, and enhanced taxation are all aimed at modernizing the industry and ensuring a safer and more responsible gambling environment.

These changes are expected to have a profound impact on both operators and players. For operators, the opportunity to enter a previously monopolized market could be enticing, but they will also need to adhere to stringent regulations. For players, the new regulations promise a safer and more accountable gambling experience.

Finland’s upcoming changes in gaming license regulations represent a commendable effort to modernize and regulate its gambling industry. However, when compared to Malta’s well-established gambling license system, certain advantages of the Maltese license become evident as defined below:

  1. Established Reputation: Malta is renowned as a global hub for online gambling operators. The Malta Gaming Authority (MGA) has been regulating the industry for decades and has built a strong reputation for trustworthiness and professionalism. This long-established reputation can be a significant advantage for operators looking to expand internationally.
  2. Diversity of License Categories: Malta offers a wide range of license categories, including licenses for online casinos, sports betting, poker for both B2C and B2B companies. This diversity allows operators to tailor their licensing to their specific needs, making it easier to enter multiple sectors of the gambling market.
  3. Taxation Benefits: Malta offers a competitive tax rate for gambling operators. The country’s tax system is designed to be favourable for businesses, which can lead to considerable cost savings compared to countries with higher tax burdens.
  4. Robust Regulatory Framework: The MGA has a comprehensive regulatory framework that focuses on player protection, responsible gaming, and ensuring the integrity of games. The stringent regulations provide a high level of security for both operators and players.
  5. Global Recognition: Malta’s gambling licenses are widely recognized and accepted in many countries, making it easier for operators to access various markets. This global recognition can save operators time and resources when expanding their operations internationally.
  6. Efficient Licensing Process: Malta’s licensing process is known for its efficiency and transparency. The MGA has a well-established system for processing license applications, allowing operators to start their operations swiftly.

In conclusion, while Finland’s gaming license changes are a positive step toward modernization and player protection, the advantages of Malta’s gambling license system are hard to overlook. Malta’s established reputation, diverse license categories, favourable tax regime, robust regulations, global recognition, and efficient licensing process make it a preferred choice for many operators seeking a secure and flexible licensing solution in the online gambling industry. Ultimately, the choice between Finland and Malta will depend on an operator’s specific goals and needs, but Malta’s advantages are clear for those looking to thrive in the international gambling market.